My Number one Tactic to Learning More About My Clients
Wedding planners and creatives - this one is for you. Getting to know your clients is absolutely essential if you are hoping to plan authentic celebrations that reflect your client’s personalities. Saying you plan meaningful weddings is one thing - but HOW are you actually helping your clients execute their gathering with thoughtfulness and authenticity?
I am going to let you in on a little insider tip and a behind the scenes look at where I begin. It’s actually pretty simple; I use adjectives and words. I begin with showing my clients a list of words that represent a certain feeling or mood - such as welcoming, vibrant, and warm. It’s sure way to get to know the tone my clients want to set at their wedding.
A lot of creatives make the mistake of first asking their clients how they want their wedding to look. While this is important, I think working from the inside out is best tactic to planning authentic celebrations, ones that evoke a sense of life, meaning, and personality. You have to know what is most important to them and their guest's experience BEFORE you choose the centrepieces and linens. All design decisions should always relate back to the mood and feeling, the adjectives you discuss with your clients.
To get you started here are some of the words I include on my list. I encourage you to build your own list. OH, and don’t forget to ASK your couples what each of these words means to them. COMMIT to having in depth conversations with your clients. This is a tried and true way to plan authentic celebrations.
casual, formal, warm, energetic, timeless, calm, romantic, intimate, bold, cozy, welcoming, joyful, lavish